The Japan Association of Travel Agents (JATA) asked all of its member companies to register as survey
monitors. JATA then conducted a quarterly Survey of Travel Market Trends involving 532 registered
companies. These are the results of the 2nd quarter (July-September) survey.
O femalagaiga i fafo o le Diffusion Index (DI) na siitia 5 points i luga o le -40 tulaga o Iuni ma ausia -35
General travel agencies, in-house agencies, and OTAs enjoyed an increase, while travel companies
offering overseas tours saw a drop in demand. Hawaii (0) maintained its leading position. Asia (-2), Oceania (-13) improved their rankings. South Korea (-46) continued to improve. Europe (-71) was in decline. Business/technical visits, despite the decreased demand, stayed in a high position. The senior market showed no significant change.
I le kuata lona tolu, o femalagaiga i fafo DI o loʻo faʻamoemoe e siitia i le 4 points, e oʻo atu i le -31. I le kuata lona fa, o le a tupu aʻe i le -29. I le kuata lona tolu, o ofisa femalagaaʻi-faʻatau atu i fafo, ofisa femalagaaʻi lautele, ma faʻatau oloa tulaga muamua e faʻamoemoe e toe faʻaleleia. Asia o le a siitia atu i se tulaga maualuga, ma i totonu o le ono masina, o ofisa femalagaaʻi lautele o le a fiafia i le toe faʻaleleia. Europa o le a faaleleia lona tulaga, foi.
O femalagaiga i totonu o le atunu'u na fa'atupula'ia le DI i le 3 'ai i le kuata talu ai (-13) ma o'o atu i le -10
O ofisa femalagaaʻi i totonu o fale ma faʻatau oloa muamua na faʻaalia se faʻatupulaia tulaga ese. Hokkaido (+5) tumau malosi. Tokyo (+3) na laa i luga i le mumu, ma Kyoto, Osaka, ma Kobe (+3) na tumau i luga o le ala toe faaleleia. Kyushu (-36) lea na mafatia i le paʻu ina ua maeʻa le mafuie Kumamoto, na tupu tele, ae o Hokuriku (-9) na faʻaauau pea i luga o le ala i lalo.
I le isi kuata, o femalagaaiga i totonu o le atunuʻu e faʻamoemoe e oʻo i le 0 pe a aʻe i luga 10 'ai. I le kuata lona fa o lenei tausaga, o le a si'itia le 1 'ai ma o'o atu i le -9. I le isi kuata, se'i vagana ai ofisa femalagaa'i i totonu, o vaega uma o ofisa femalagaa'i o le a vaaia le si'itia o latou pisinisi. O Hokkaido o loʻo faʻamoemoe e paʻu tele, ma Kyoto, Osaka, ma Kobe o loʻo vaʻaia le faʻatupulaia o le numera tasi ae o loʻo faʻaalia pea le agaʻi i lalo. Kyushu o le a faasolosolo malie. I le kuata mulimuli o lenei tausaga, o le a matua pa'ū Hokkaido.
Le Su'esu'ega o Femalaga'iga Maketi Trends ua mamanuina e malamalama ai i faiga i le maketi femalagaa'i e fa'atatau i tali i fesili i tulaga o lo'o i ai nei ma mea o lo'o fa'amoemoeina i le isi tolu masina. O le suʻesuʻega e talosagaina kamupani auai e faʻatatau a latou faʻatauga faʻatau mo taunuuga taʻitasi ma vaega faʻatau e ala i le filifilia mai vaega e tolu: "lelei," "averesi," ma le "mativa." Mo mea i fafo atu o latou pisinisi, e filifili e le au tali "aua le taulimaina." O vaega taitasi o le “lelei,” “averesi,” ma le “mativa” ona vaevaeina lea i le faavasegaina, lea e tutusa ma le aofaiga atoa o tali toesea ai le “aua le taulimaina” (e aofia ai le “leai se tali”) tali. Mulimuli ane, o sea taitasi e faʻagasolo i le Diffusion Index (DI) e ala i le toesea o le pasene o le "mativa" mai le pasene o le "lelei."
Ole fa'ailoga sili ona maualuga ole +100, ma le pito maualalo ole -100. I le tausaga fa'aletupe 2016, o ofisa femalagaa'i i luga ole laiga (OTAs) o le a aofia i le su'esu'ega o tulaga tau maketi ma fa'amatalaga/va'aiga mo le kuata e lua. O le su'esu'ega lona tolu o kuata o le a maua ai fa'amaumauga mai kamupani femalagaa'i o lo'o fa'atautaia asiasiga i totonu o Iapani. O le suʻesuʻega o le a aofia ai faʻasologa o tagata tafafao maimoa i totonu o Iapani, foi.
