O Brand USA, le faalapotopotoga tau maketi mo le Iunaite Setete, ua faalauiloa le tofiaina o ni sui fou se toalua ma le toe tofia o ni sui se toalua.
O sui fou ua tofia e auai i se vaega o ta'ita'i o pisinisi tau turisi e tofu i latou ma tomai faapitoa i vaega patino o pisinisi femalagaa'i e aofia ai: fale talimalo; faleaiga; pisinisi laiti po'o fa'atau oloa po'o i fa'alapotopotoga e fai ma sui o lea vaega; tufatufaina o femalagaaiga; fa'afiafiaga po'o fa'afiafiaga; ofisa o turisi tulaga maualuga; Fonotaga tulaga o le aai ma ofisa asiasi; ea pasese; felauaiga i le laueleele po o le sami; ma tulafono ma faiga fa'avae.
O sui fou ua tofia ma toe tofia e aofia ai:
• Alice Norsworthy, chief marketing officer, Universal Orlando Resort and executive vice president, international brand management, Universal Parks & Resorts (new appointment, representing the attractions or recreations sector).
• Thomas O’Toole, senior fellow and clinical professor of marketing at the Kellogg School of Management of Northwestern University (new appointment, representing the passenger air sector).
• Andrew Greenfield, partner, Fragomen, Del Rey, Bernsen and Loewy, LLP (re-appointment, representing the immigration law and policy sector).
• Barbara Richardson, chief of staff, Washington Metropolitan Area Transit Authority (re-appointment, representing the land or sea transportation sector).
O tofiga na faia e le Failautusi o Pisinisi a Amerika i le feutagai ai ma le Failautusi o le Setete ma le Failautusi o le Puipuiga o Aiga e pei ona aiaia i le Travel Promotion, Enhancement, and Modernization Act o le 2014. O tofiga taitasi na amata faamamaluina ia Tesema 1, 2016, mo se vaitaimi e tolu tausaga.
“We are very fortunate to have talented newly appointed board members like Alice Norsworthy and Tom O’Toole joining us as we continue to see Brand USA grow into the premier destination marketing organization in the world and stimulate greater international tourism resulting in both jobs and export dollars for America,” said Tom Klein, president and CEO of Sabre Corporation and Brand USA board chair. “We are also pleased to have Barbara Richardson and Andrew Greenfield continue their capable service for another term. Finally, we thank Randy Garfield and Mark Schwab for their many years of service on the board of Brand USA. Their contributions to Brand USA since its founding have been significant and were critical to Brand USA’s long-term success.”
“Matou te tulimatai atu e galulue faatasi ma Alice ma Tom e avea ma sui fou o le komiti faatonu a Brand USA. O i laʻua uma o taʻitaʻi o pisinisi ma e sau mai faʻalapotopotoga paaga e lua o loʻo i ai ma o loʻo faʻaauau pea le taua o lo tatou manuia, "o le tala lea a Christopher L. Thompson, peresitene ma le Pule Sili o Brand USA. “E aumaia e ta'itasi i le Komiti Fa'atonu se tulaga tulaga ese o le malamalama a'o tatou ulufale atu i le isi la'asaga o lo tatou atina'e i le fa'aosoina o le tamaoaiga o le atunu'u e ala i le fa'auluina o turisi fa'avaomalo i Amerika. O a latou vaaiga faʻatasi ma le faʻaauauina o aafiaga o Andrew ma Barbara o le a avea ma se aseta taua i le komiti faʻafoe."
Na fa'ailoa fo'i e Thompson le sao o sui o le Komiti Fa'atonu o lo'o fa'agasolo atu Mark Schwab, Pule Sili o le Star Alliance Services GmbH; ma Randy Garfield, ritaea/sa avea muamua ma sui peresitene pule, fa'atauga ma femalagaiga i le lalolagi atoa, Disney Destinations, ma le peresetene o Walt Disney Travel Company. “Ua saunia e Randy ma Mark le taʻitaʻiga ma le taʻitaʻiga taua i Brand USA talu mai o tatou aso muamua o le faʻalapotopotoga tau maketi mo le Iunaite Setete," o le tala lea a Thompson. "Matou te faʻafetai e faʻavavau mo la latou tautinoga ma sao mai o matou tausaga faʻavae e oʻo mai i aso nei, lea na tuʻu ai se faʻailoga lelei tumau i le faʻalapotopotoga. I le avea ai ma sui faavae o le komiti faafoe, sa latou fesoasoani uma i le fausiaina o Brand USA i le tulaga ua i ai nei, ma ou te talitonu o le faavae na latou fesoasoani e faatuina o le a aoga lelei ia i tatou i lo tatou alualu i luma i le lumanai.
O sui fou ua tofia ma toe tofia o le a auai faatasi ma sui o le komiti faafoe i le isi fono a le komiti faatonu ia Tesema 9, 2016, mai le 11:00 AM EST i le 12:15 PM EST.
O tausaga taʻitasi, e faʻapipiʻi ai e Brand USA le tele o maketi maketi ma polokalame e faʻateleina ai tagata asiasi mai i totonu o le Iunaite Setete ma faʻauluina tala o turisi i nuʻu i setete uma e 50, le Itumalo o Columbia, ma teritori e lima, faʻapea foʻi ma le faʻalauiloaina. turisi i, ui atu, ma tua atu o faitotoa. Ina ia ausia lenei mea, Brand USA faʻaaogaina se tuʻufaʻatasiga o maketi maketi, fefaʻatauaʻiga lautele, fefaʻatauaʻiga fefaʻatauaʻiga, ma polokalame fefaʻatauaʻiga fefaʻasoaaʻi e maua ai avanoa mo paaga o ituaiga uma ma lapopoa e auai.
E tusa ai ma se suʻesuʻega na tuʻuina mai e Oxford Economics, i le tolu tausaga talu ai, o taumafaiga tau maketi a Brand USA na faʻateleina ai le silia ma le 3 miliona tagata asiasi faavaomalo i le Iunaite Setete, ma faʻamanuiaina ai le tamaoaiga o Amerika ma toetoe lava $ 21 piliona le aofaʻi o aʻafiaga tau tamaoaiga, lea na lagolagoina, i le averesi, 50,000 galuega faaopoopo i le tausaga.
I le avea ai ma auaunaga numera tasi e auina atu i fafo mo le Iunaite Setete, o tagata tafafao maimoa i le Iunaite Setete o loʻo lagolagoina nei le 1.8 miliona galuega Amerika (saʻo ma le le tuusao) ma faʻamanuiaina toetoe o vaega uma o le tamaoaiga o Amerika.
