A shot of creativity goes a long way to remaining competitive and addressing future trends. This is the view of Susan Robertson whose mission is to ‘sharpen strategic creativity to produce real results.’
I lana sauniga Potu Taalo i IMEX Amerika, "O e foia le faafitauli sese?" na ia fa'aali atu i tagata na auai le fa'alatalata atu i se lu'i mai se va'aiga fou ina ia maua ai ni manatu fou ma fa'afou. Ua faamatala mai e Susan, o lē na faia se aʻoaʻoga o mafaufauga fatufatuaʻi i le Iunivesite o Harvard, “Na fai mai Einstein 'Afai e iai se itula e foʻia ai se faafitauli, e 55 minute ou te faaalu e mafaufau ai i le faafitauli ma le lima minute e mafaufau ai i vaifofō.'
Susan’s was one of many innovative sessions in the Play Room, the creative hotbed of the show, enabling planners to get hands on with tools, techniques and resources to develop new ideas and make meetings more interactive. It includes a dedicated innovation corner for out of the box thinking and an engagement corner for tricks on how to create a deeper and richer audience experience. There’s even the chance to set a Guinness World Record by tackling the “Beer Coaster challenge!”
Creativity and future thinking go hand in hand, as fresh thinking ensures planners can address forthcoming trends and incorporate them into their business. The German Convention Bureau gave an insight into the future of meetings in Research and innovation: See the future of meetings today. Attendees discovered trends in knowledge sharing, tech and meeting design from the Future Meeting Space – a project by the German Convention Bureau (GCB), European Association of Event Centres (EVVC) and The Fraunhofer Institute for Industrial Engineering IAO. The GCB team, including Claudia the avatar, ran through future meeting scenarios and examples of how these have already been put into practice in Nuremburg, Leipzig and Munich.
Mai fa'aaliga o fonotaga i le lumana'i e o'o atu i tagata auai i sauniga i le lumana'i. Shawna Suckow, na faavaeina le SPIN: le Senior Planners Industry Network, na tuʻuina atu se sauniga i luga o Faʻatau: faʻafefea ona faʻafesoʻotaʻi lelei ma fuafuaga o aso nei. Sa faamatala mai e Shawna le auala e “solia ai le gaogaosa” ma fausia sootaga e ala i molimau a tagata o tausia ma faafesagaʻi upegatafaʻilagi faʻapea foʻi ma faʻataʻitaʻiga sili ona lelei mo fesoʻotaʻiga faʻasalalau lautele.
Feso'ota'iga ma le fa'aleleia o mafutaga na fausia ai le 'autu o le failauga autu a le MPI Tami Evans. Na ia faʻamalosia tagata auai e talia a latou "i totonu o le fale" o se auala e fesoʻotaʻi moni ai ma tagata ma faʻateleina le faʻaogaina ma le gaosiga. O le ta'uta'u atu e le tagata lava ia o le "fa'amoemoe tumau," na fautuaina ai e Tami sui usufono ina ia "tuu le atoatoa i luga o le taofi" e fiafia i le taliaina o uiga ma tuinanau i lana autu malosi O le afa e tumu i ai: faʻagaoioia le faʻamoemoe ma isi tomai faʻamalo. O lana fa'ata'ita'iga afa atoa na fa'amalosia ai le au fai fuafuaga ia sili atu le fiafia ma le soifua maloloina i o latou olaga fa'apolofesa ma le tagata lava ia.
Na ia tuua sui usufono ma le lagona malosi ao lei oo i le aso mulimuli o le faaaliga e pei ona faamatala e Joanne Dennison mai le Ordinary Success Project, o le na auai i le autu autu:
“Na luluina e Tami! Na ia faʻaali atu i tagata le auala e faʻafeiloaʻi ai ana feʻau lelei ia latou galuega i luga o le fola o le faʻaaliga. E mautinoa lava o ia o se failauga malosi - lelei mo lo matou aso mulimuli iinei i IMEX.
IMEX Amerika o loʻo faia nei ile Sands Expo ma Convention Center i The Venetian® | O le Palazzo® Las Vegas mai ia Oketopa 18-20, 2016, na muamua atu i le Smart Monday, Oketopa 17.
eTN o se paʻaga faʻasalalau mo IMEX.
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