Investor sentiment for hotels in Sub-Saharan Africa remains positive despite economic headwinds in key markets, according to the latest JLL research into the sector. The long-term outlook continues to be strong and is driven by positive economic, demographic and tourism trends, with all indicators pointing to continued hotel demand growth as the region’s economy and hotel sector continue to mature.
I le saunoaga ai i le Africa Hotel Investment Forum i Kigali, Rwanda, Xander Nijnens, Senior Vice-President, Hotels and Hospitality Group, JLL Sub-Saharan Africa, na ia saunoa ai: "O le matou vaʻai mamao mo le vaega o faletalimalo e lelei ma o loʻo faʻataua e le auiliiliga a le auiliiliga a le auiliiliga a le auiliiliga a le auiliiliga a le auiliiliga. o le 3% i le 5% i le tausaga i le lumanaʻi tolu tausaga. Mai se vaaiga faʻafaigaluega, na matou taumateina le USD1.7 piliona e faʻatupeina i faletalimalo i Sub-Saharan Aferika i le 2017 ma le isi USD1.9 piliona i le 2018. O le paipa sapalai fou o loʻo faʻaauau pea ona tupuola ma sili atu le mataalia i le faʻatauaina o ni atinaʻe fou. matua ”.
Na taʻua foi e Nijnens, "O le vaega o faletalimalo e le, e ui i lea, e aunoa ma ona luitau ma o loʻo tatou vaaia foi le faateteleina o le eseesega o le faatinoga ma le vaai mamao mo maketi autu. O le itulagi e ofoina atu le lautele lautele o luʻitau ma avanoa, faʻapea foi ma tulaga lamatia ma taui. Mai le vaaiga a le lalolagi o laumua saili mo inivesi avanoa, o le itulagi mafai ona avea ma luitau tasi e faatautaia. O loʻo faʻatauaina e le aufaʻatau ma tagata nonoina tupe, ma aʻo faʻaauau pea ona faʻaaogaina e le au taaalo faʻaitumalo le latou mea muamua e faʻatosina ai lo latou auai i le vaega, o tupe faʻaalu o le lalolagi o le a faʻateleina i totonu o le itulagi pe a matua maketi ma faʻateleina le malamalama. "
Faletalimalo atinaʻe ma tagata faʻatautaia o loʻo faʻateleina le malamalama pe faʻafefea ona faʻaaoga i lenei manaʻoga ma o loʻo ofaina se lautele lautele talimalo ofo sili talafeagai mo maketi taʻitasi ma tagata faʻavae nofoaga. O lenei manaʻoga tuputupu aʻe, o loʻo faʻatasia ma le sili atu ona aoga o le tuʻufaʻatasia o sapalai i manaʻoga, faʻavaeina se lelei faʻavae mo teuga tupe faʻafaigaluega. Na taʻua foi e Nijnens e faapea, "O loʻo tumau pea le lelei o tupe teufaafaigaluega mo se taimi umi mo le itulagi e ui i luitau mo se taimi puʻupuʻu na aafia ai le vaega o faletalimalo i Sahara Aferika i tausaga e lua ua tuanaʻi. O atinaʻe tau maketi ma tamaoaiga a le malo i le atinaʻe o turisi, o tupe teu faafaigaluega ma le tuputupu aʻe o le tamaoaiga e tumau pea lona taua i le vaega o loʻo manaʻomia e le kamupani. "
O le pa autu e ulufale ai i Sub-Saharan Aferika, e tusa ai ma le suʻesuʻega, o le sailia lea o poloketi e faʻafetaui le pito maualalo o le faitotoʻa. O loʻo avanoa le laumua, ae o loʻo sailia e le aufaʻatupe le sao talafeagai e ausia ai a latou tupe maua faʻatatau. Le lava o tupe mai fafo na maualuga lona tulaga i lenei tausaga a o taumafai tagata faipisinisi e feagai ma le tele o tupe vaega. O le alualu i luma i tulaga faapolokiki, tamaoaiga ma tupe mautu o le a vaaia le faaitiitia o le tulaga lamatia totogi tuu i faletalimalo inivesi i le itulagi, lea o le a mulimuli ane faateleina tupe faavae o tupe. Atinaʻe tau tatau tatau ona faʻaititia i le feololo-vaitaimi o atinaʻe polofesa, tagata e ana ma nonogatupe maua poto masani i le itulagi. A o le paipa o poloketi fou ua sili atu le lelei faʻatinoina, o le a faʻateleina le faʻamaluluina ma o fafo o le a faʻaleleia atili.
O loʻo faʻaeteete atili le au faʻaaitalafu i le itulagi i le vaega o faletalimalo nai lo latou tagata faʻatau, ae maise lava ile faʻatupeina ole faʻagaioiga o tinoitupe ile mea ua vaʻaia o se vaega fou. Faʻaiʻuina e Nijnens, "Mo le lumanaʻi lumanaʻi, e mafai ona tatou faʻamoemoe o nonogatupe faletupe e fuafuaina i luga o le faʻavae o le faʻafoʻi atu i le sponsor, ae o faletupe atinaʻe o le a avea ma sao taua i le faʻamalosia o tuaoi fou. A o siitia tupe teu faafaigaluega, e faamoemoe e ono faigofie ona maua ni nonogatupe i taimi e faaleleia ai, ma e ono maua ai foi tupe maua lelei i le tutusa. ”
O tagata teu tupe e iloilo ma le totoʻa le sapalai ma manaʻomia suiga o maketi o loʻo latou atiaʻe ai ma fefaʻasoaaʻi ai, e lelei ona tuʻuina ina ia maua ai ni faʻafitauli maualuga. O i latou e mafai ona faʻatuina tulaga faʻataʻitaʻi ma le fua e tatau ona faʻateleina lelei tuʻuina e faʻatosina mai fafo tupe faʻaalu poʻo avea ma mauaina vaʻaiga mo tele lalolagi taaalo.
O ituaiga eseʻese o faʻavae taua i maketi taʻitasi o loʻo avea ma vaega taua i le auala e faʻatosina mai ai tagata faʻatau tupe ma tagata nonoina tupe i le vaega, ma se faʻaitulagi auala lautele avea faʻateleina luʻi. O le suʻesuʻega faʻalauiloaina le manatu e tatau i tagata faʻatau tupe ona talia le eseesega o loʻo aumaia e nei maketi, ae o le mea e sili ona taua ia malamalama i le eseʻese ma nuances o nei maketi.
